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Press Releases
GRAVITY POWERS WORLD’S FIRST 3G LIVE EVENTCASTING SERVICE | 12/12/2008
AUSTRALIA, SYDNEY: 11 December 2008 Gravity, which pioneered participation TV with MTV and Optus earlier this year says "EventCast", the world's first 3G live event-casting service, made its debut at the digital media industry's White Party on Wednesday evening this week.
EventCast uses the GravityFusion™ platform and enabled audiences to broadcast 3G videos of themselves in party costume to large screens at the party via live 3G video calling. At the end of the evening, the event's organizers selected the best EventCast clips to win some great prizes.
Using Interactive Voice and Video Response (IVVR ) technology, EventCast takes full advantage of the anytime anywhere convenience that advanced 3G wireless technology allows and the video calling capabilities already available on many people's mobile phones.
The technology is ideally suited for audience participation at a variety of live events such as parties, music events, and can also be set up for one-to-many video conferencing for audiences to video-chat with celebrities by video-calling an advertised number. Gravity has also configured its IVVR technology platform for easy-to-access 3G video libraries; live streaming feeds; competitions' mobile-to-web and mobile-to-TV.
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AUSTRALIA, SYDNEY: 11 December 2008 Gravity, which pioneered participation TV with MTV and Optus earlier this year says "EventCast", the world's first 3G live event-casting service, made its debut at the digital media industry's White Party on Wednesday evening this week.
EventCast uses the GravityFusion™ platform and enabled audiences to broadcast 3G videos of themselves in party costume to large screens at the party via live 3G video calling. At the end of the evening, the event's organizers selected the best EventCast clips to win some great prizes.
Using Interactive Voice and Video Response (IVVR ) technology, EventCast takes full advantage of the anytime anywhere convenience that advanced 3G wireless technology allows and the video calling capabilities already available on many people's mobile phones.
The technology is ideally suited for audience participation at a variety of live events such as parties, music events, and can also be set up for one-to-many video conferencing for audiences to video-chat with celebrities by video-calling an advertised number. Gravity has also configured its IVVR technology platform for easy-to-access 3G video libraries; live streaming feeds; competitions' mobile-to-web and mobile-to-TV.
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For further media information on Gravity please contact:
Louise van Rooyen
Market Development Manager Gravity
P: 02 8484 3602
M: 0416 005 235
louise.vanrooyen@gravity.com.au
About Gravity
Gravity is a leading developer of technologies that power audience engagement across mobile, internet and broadcast media. Gravity's services delivery platform, GravityFusion™, is a suite of hosted applications and services that enable rapid deployment of convergent digital content. With GravityFusion™, Brands & Agencies, Digital Media Companies, Carriers and Content Providers can quickly launch and operate innovative multi-channel engagement experiences to their target audiences.
