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By creating highly interactive experiences, our customers are able to better understand and profile their audiences, which in turns enable them to better define targeted offerings. Although many new technologies (think 3G, IPTV, Web2.0) support user interaction, the real challenge lies in how to adopt them.
With GravityFusion™, Brands and Agencies can launch highly interactive services to attract customers, to increase awareness, and to let audiences embrace the brand with fun and excitement.
Products:
Interactive, video-rich mobile competitions that draw audiences to enter and win prizes.
Brand-specific mobile video competitions provide marketers an entirely new channel for engaging mobile audiences and capturing registration details.
mCompetitions can vary in several formats e.g.- Callers can video-call a competition number.
- Product/service video is played back to callers.
- Multiple choice questions related to video are asked.
- Next question can be dependable on this response.
mCompetitions can be rapidly deployed and easily integrated with other services such as SMS, and mobile downloads on blogs.
mCompetitions provide agencies with a unique new medium for launching highly-interactive rich-media brand campaigns.
Participants details are captured for further communication and ongoing opportunities for brand dialogue.
- Multi-choice 3G quiz draws
- Brand-related 3G video contests
- Brand-specific user-generated video contests
- Text entry competitions
- Surveys
- Registration data collection
- Calls-to-Action
Please contact us for a demonstration of mCompetitions
The true value of the 3G iPhone™TM lies in its highly intuitive user interface more than ever, users are likely to try out new online services.
Gravity has developed iPhone™-based applications that interact with GravityFusion™ to create a highly interactive user-experience.
Users can play games, scores of which will be uploaded to a leaderboard and prizes can be paid monthly to the top scorer. The possibilities to learn from and segment your audience are limitless.
- Option to distribute applications to a global customer base via AppStore
- Registration and collection of customer details
- Regular communication between iPhone™ and online databases
- Real time engagement
- Can utilise accelerometer functionality to enhance the user experience.
Please contact us for a demonstration of iPhone™ applications
"Gravity provided a highly innovative approach and a superior solution for our complex business challenge. The integrated email broadcasting system provides an efficient solution to personalised email survey invitations and reporting.
Ben Wilson
Executive Director, Online Research Services
The Nielsen Company
- create and manage databases of leads for correspondence
- create, manage and send campaign broadcasts via SMS, 3G video and email
xCampaign supports detailed tracking and reporting to allow measurement of each campaign's effectiveness.
xCampaign is a one-stop promotional and communication management shop to facilitate cross media customer engagement.
xCampaign facilitates user-interaction across multiple channels:- SMS
- 3G video
- Internet
Please contact us for a demonstration of xCampaigns
