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Now 3G and Live Streaming broadband have been introduced, many carriers ponder what services to launch over these networks. CAPEX (Capital Expenditure) budgets have shrunk, and the introduction of new technologies will have to wait until current investments have reached a proper ROI (Return on Investment). Fortunately, more than ever, subscribers are prone to adopting new services; the challenge for Carriers is to understand the needs of subscribers to capture these opportunities.
Our solutions are offered on a managed service basis and allow carriers to not only "broadcast to" but also "interact with" their audiences. All services can be offered as 'whitelabeled', offering an exciting range of opportunities for both fixed and mobile carriers.
Products:
Using LiveStream publishers can engage with audiences- on-the-go in real time. And viewers have an interactive, user-friendly information-channel for getting live updates from remote locations.
LiveStream enables content providers to publish live video directly to mobile phones as well as to the Internet.
For mobile, LiveStream is designed to work with circuit switched video calling as well package switched 2.5G and 3G networks.
The circuit switched option allows users to video call a number and browse through a list of available options (IVVR). The content will be shown until the user navigates away via the keypad.
A similar set up can be established for package switched configurations.
LiveStream is ideally suited for creating:- WeatherCams
- SurfCams
- TrafficCams
- Stock updates
- ClubCams
- SecurityCams
Please contact us for a demonstration of LiveStream
"This technology enables viewers to contribute to the channel in a very personal way. With the application being as simple as making a video call from a mobile phone, viewers can upload their recorded footage directly to the TV screen. Vidcast is the perfect fusion™ of mobile and broadcast.
Matt Fayle
Director, MTV Digital Media
With Mobile-to-TV, callers can create and submit their own video content to a TV show directly from their mobiles.
Audiences respond to a call-to-action by dialling an advertised number with their video-enabled 3G phones & recording and submitting a user-generated video clip. The video clips are reviewed through the Gravity Moderation Tool, which the broadcaster can use to accept and reject content prior to TV broadcast.
"Participation TV brings together two of the biggest technology trends: 3G video calling and user generated content, transforming viewers from passive to active audiences and allowing fans with similar interests to connect."
Michael Smith, Optus Consumer Group Marketing Director.
Mobile-to-TV presents a unique opportunity to create and broadcast compelling user-generated-content.
Interactive, video-rich mobile competitions that draw audiences to enter and win prizes.
Brand-specific mobile video competitions provide marketers an entirely new channel for engaging mobile audiences and capturing registration details.
mCompetitions can vary in several formats e.g.- Callers can video-call a competition number.
- Product/service video is played back to callers.
- Multiple choice questions related to video are asked.
- Next question can be dependable on this response.
mCompetitions can be rapidly deployed and easily integrated with other services such as SMS, and mobile downloads on blogs.
mCompetitions provide agencies with a unique new medium for launching highly-interactive rich-media brand campaigns.
Participants details are captured for further communication and ongoing opportunities for brand dialogue.
- Multi-choice 3G quiz draws
- Brand-related 3G video contests
- Brand-specific user-generated video contests
- Text entry competitions
- Surveys
- Registration data collection
- Calls-to-Action
Please contact us for a demonstration of mCompetitions
The true value of the 3G iPhone™TM lies in its highly intuitive user interface more than ever, users are likely to try out new online services.
Gravity has developed iPhone™-based applications that interact with GravityFusion™ to create a highly interactive user-experience.
Users can play games, scores of which will be uploaded to a leaderboard and prizes can be paid monthly to the top scorer. The possibilities to learn from and segment your audience are limitless.
- Option to distribute applications to a global customer base via AppStore
- Registration and collection of customer details
- Regular communication between iPhone™ and online databases
- Real time engagement
- Can utilise accelerometer functionality to enhance the user experience.
Please contact us for a demonstration of iPhone™ applications
"Gravitys fast-moving crew has a true can-do attitude. They are nimble and very cooperative. We managed to create this Australian first because they operated as an extension of the Optus team.
Carlos Karo-Kar
Content Services Manager Streaming TV & Mobile UGC, Optus
With Mobile-to-Web, users can submit live video camera streams from a 3G phone to a website.
Clips can be submitted as:- a live video recording
- pre-recorded MMS messages,
Gravitys Mobile-to-Web Moderator tool product enables the publisher to accept or reject content.
Mobile-to-Web enables publishers to engage audiences more than ever with a new participatory content generation offering that also helps them to profile, understand and create better targeted offerings.
Please contact us for a demonstration of Mobile-to-Web
"Gravity provided a highly innovative approach and a superior solution for our complex business challenge. The integrated email broadcasting system provides an efficient solution to personalised email survey invitations and reporting.
Ben Wilson
Executive Director, Online Research Services
The Nielsen Company
- create and manage databases of leads for correspondence
- create, manage and send campaign broadcasts via SMS, 3G video and email
xCampaign supports detailed tracking and reporting to allow measurement of each campaign's effectiveness.
xCampaign is a one-stop promotional and communication management shop to facilitate cross media customer engagement.
xCampaign facilitates user-interaction across multiple channels:- SMS
- 3G video
- Internet
Please contact us for a demonstration of xCampaigns
"V-Café, Gravity's anonymous video-chat platform, is ideal for speed dating and can be easily integrated into existing services."
Melanie Bowman
Marketing Manager, Meet Me
V-Café takes video chat services to a new dimension where you can chat 'any time', 'anywhere'. All you need is your video enabled mobile phone.
Callers dial an advertised number and are initially asked to register a brief profile and record an introductory clip using their mobile phones camera. Members then proceed to the Cafe.
In the Cafe, members can browse and screen a selection of introductory clips from other callers and can request a one-to-one video chat with selected members at any time.
V-Café is offered on a white-label basis and examples range from social networking to dating services and next generation introduction services.
- Option to browse videos from a menu of pre-recorded clips.
- Select and video call function
- One-to-one live video conferencing
- Option to play sponsors ads to generate revenue
- Real time engagement at any time or place
