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As audiences become more mobile, and more connected through phone and web, it is crucial to use these channels appropriately and effectively.
Our solutions enable content delivery and interaction with end-users through multiple channels, be it mobile, web or television. Videos can be published to phone (think IVVR, Mobile Sites, and Streaming), the web (think IPTV), or TV Broadcast. Repurposing of content and concepts becomes easy and ensures monetization opportunities are maximized.
Products:
"This technology enables viewers to contribute to the channel in a very personal way. With the application being as simple as making a video call from a mobile phone, viewers can upload their recorded footage directly to the TV screen. Vidcast is the perfect fusion™ of mobile and broadcast.
Matt Fayle
Director, MTV Digital Media
With Mobile-to-TV, callers can create and submit their own video content to a TV show directly from their mobiles.
Audiences respond to a call-to-action by dialling an advertised number with their video-enabled 3G phones & recording and submitting a user-generated video clip. The video clips are reviewed through the Gravity Moderation Tool, which the broadcaster can use to accept and reject content prior to TV broadcast.
"Participation TV brings together two of the biggest technology trends: 3G video calling and user generated content, transforming viewers from passive to active audiences and allowing fans with similar interests to connect."
Michael Smith, Optus Consumer Group Marketing Director.
Mobile-to-TV presents a unique opportunity to create and broadcast compelling user-generated-content.
Gravitys 3G Video Library enables content providers to broadcast pre-recorded video content in an engaging, interactive format to mobile audiences.
- Uploading media files directly to Gravitys Media Storage server
- Creating a unique library of video clips for callers to browse.
Audiences engage by simply:
- Reach new audiences Engage consumers on the go Interactive mobile video Video Calling a number
- Browsing the menu which shows the library categories, e.g.
- Cricket
- Rugby
- Soccer
- Basketball
- Selecting a category on the keypad
- Browsing and watching mobile videos.
This service can be setup so that viewers can browse through a menu of pre-recorded video clips using the mobile keypad. Once the caller selects an option, the content is streamed directly to their phone.
- Reach new audiences
- Engage consumers on the go
- Interactive mobile video
Please contact us for a demonstration of 3G Video Library
"Gravity does not just provide technology. They provide a multi-skilled team that works closely with us, has a can-do attitude and a willingness to think outside the box. This, along with their expertise and professionalism, helps us to develop, refine and improve our business ideas."
Ryan Eckowitz
Managing Director, FYI Mobile
3G Video-on-Demand enables content providers to stream both on and off deck content to audiences in an engaging, interactive format.
Audiences video call an advertised number and are prompted to enter the code for the video they wish to watch. Gravity configures the application to dynamically fetch video clips from an external system, or from the file system uploaded by the Client. The 3G Video-on-Demand service then plays the video requested by the caller.
The dynamic video library is highly suitable for integration with ad-serving applications, and can be used to distribute information, education, or entertainment.
3G Video-on-Demand includes a dynamic interactive video advertising service which can play a marketing message before, during or after the video is presented.
It also includes a content management system that can configure options to select, play & replay the video(s) selected by the user.
3G Video-on-Demand enables content providers to engage, profile and understand their audiences, and therefore to create better targeted offerings.
- Can link to feeds from live video cameras
- Can integrate location-specific resources
- Provides information Now and Here
- Ideal for infotainment applications
Please contact us for a demonstration of 3G Video-on-Demand
"Gravitys fast-moving crew has a true can-do attitude. They are nimble and very cooperative. We managed to create this Australian first because they operated as an extension of the Optus team.
Carlos Karo-Kar
Content Services Manager Streaming TV & Mobile UGC, Optus
With Mobile-to-Web, users can submit live video camera streams from a 3G phone to a website.
Clips can be submitted as:- a live video recording
- pre-recorded MMS messages,
Gravitys Mobile-to-Web Moderator tool product enables the publisher to accept or reject content.
Mobile-to-Web enables publishers to engage audiences more than ever with a new participatory content generation offering that also helps them to profile, understand and create better targeted offerings.
Please contact us for a demonstration of Mobile-to-Web
