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Most of us are familiar with Interactive Voice Response (IVR), a commonly used technology that allows users to select different options during a phone call by pressing keypad numbers on their handset, accessing and receiving pre-recorded audio messages over the phone.
Interactive Voice and Video Response (IVVR) adds video as another dimension to the user experience, allowing callers to view menu choices or video presentations on their mobile screen.
In addition to streaming video to callers' 3G mobile phone, GravityFusion™ platform can receive the live video captured in the camera of the callers phone. This video can be stored, streamed to TV, or transferred to another caller for video conferencing.
Effective IVVR Services are designed to improve the customer experience, enhance the information communicated through mobile media, and allow a whole range of entertainment possibilities.
Moreover, the interactive nature of IVVR creates the highest form of multi media engagement for mobile phones. Simply dial a number and use the keypad to navigate!

